WHO WE ARE

Casa Blui stands at the forefront of the home wellness industry. What began as a curated collection of the world's finest Spas has evolved into something greater

Driven by a passion for uncompromising quality, we transitioned from selecting products to creating them. Today, we proudly design and engineer our own line of Spas, Cold Plunges, and Saunas. We are no longer just redefining the concept of home sanctuaries; we are building them from the ground up, ensuring that every detail meets our vision of perfection.

Andrei Blui Newman

Founder

"Some of my earliest memories are in hot tubs and saunas. Growing up, my father regularly worked 15-hour days, constantly on the phone—except when we were in the hot tub. There, he couldn't take calls. Couldn't check emails. It was just us, talking about life, sharing stories, being present. Those moments became some of the most important conversations of my childhood.

From age eight, my parents took me to spas and wellness centers, and I learned something profound: these spaces demand your full presence. You can't scroll through a sauna. You can't answer emails in a steam room. You're simply there—with yourself, with the people you love.
In a world where we're increasingly alone together, glued to screens even in our own homes, that's becoming rare.

That's what inspired Casa Blui."

THE GAP WE SAW

Before entering the residential wellness industry, I spent years as a product manager at a software startup where my job was understanding user pain points and building solutions that worked. When I brought that mindset to wellness, I was shocked.

The American market prioritized function over form, products that worked but felt utilitarian. The European brands went the opposite direction: stunning aesthetics, but often at the expense of engineering and long-term reliability. And no one was thinking about wellness as a complete system.

For four years, I partnered with European luxury brands, and I kept a list. Every customer complaint. Every requested improvement. Every point of friction in the ownership experience. I saw the gap: no one was marrying exceptional design with exceptional engineering.

WHAT WE BUILT

Casa Blui designs residential wellness systems from the ground up: premium spas, infrared saunas, and cold plunge pools that work together as a cohesive whole. We integrate premium components from the world's leading suppliers, including US-made shells, heaters, and control systems chosen for durability and performance. Every frustration from that four-year list has been addressed. And the process of improvement never ends.

Because these are 10+ year purchases, the company you buy from matters as much as the product. We've built a nationwide network of 100+ certified installation technicians and remain your partner long after installation for questions, service, and warranty support. Today, Casa Blui systems are in homes across 35 states and in luxury developments where developers demand the best for their residents and guests.

OUR MISSION

We're building more than products. We're defining residential wellness, spaces that demand presence, inspire connection, and restore well-being.
In a world that pulls us in a thousand directions, these spaces offer something irreplaceable: a reason to put down your phone, to be fully present, to reconnect with the people who matter most.

That's wellness. That's Casa Blui.

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